About us...

Lana Turner Smile Vintage is an independent vintage and pre-loved fashion business based at 22 College Street, Ammanford, SA183AF. We are a husband-and-wife team with a love of all things vintage and have a strong belief in sustainable fashion as a positive alternative to the fast fashion industry.

Our name was inspired by a lyric from a Nina Simone song, a nod to our love of jazz, soul and the expressive, emotional quality of vintage fashion. Just like the music that inspired us, our pieces celebrate personality, history and a sense of timeless beauty.

We originally opened as a pop-up in summer 2024 and since Christmas 2024 open our doors on Saturdays and Thursday evenings. Since then, we have built up a stock of over 1000 hand-picked items of vintage and pre-loved clothing ranging from 1960’s to date. Our goal has always been simple: Choose pieces we love, and pass them on to people who’ll love them too! We choose pieces with a story, a personality and a timeless appeal, items you won’t find on the high street. Every item in our store is hand‑picked, never bulk‑bought, checked for quality, chosen for individuality and selected for style, fit and character.

We are also the owners of 22 College Street, which has a long history of housing many small businesses such as a cobbler, a café and more recently a lovely boutique and we wanted to continue that tradition of independent business.

Thank You for Being Here

Whether you’re discovering vintage fashion for the first time or adding to a long‑loved collection, we’re honoured to share our finds with you. Your support means the world — it keeps independent businesses like ours alive and allows us to keep curating the pieces we love most.